MaxOutil

MaxOutil’s Ecommerce, Engineered to Perform
Bastien, Project Manager
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MaxOutil, a leading supplier of quality tools and equipment, offers power tools, hand tools, consumables, accessories, personal protective equipment, construction materials, and handling equipment. They turned to our expertise for a Magento 2 upgrade with a Hyvä frontend, ensuring seamless data integration and performance.

Power Up Your E-Commerce

Strengthening and upgrading with Magento 2
Strengthening and upgrading with Magento 2
Leveraging the latest in Magento 2 for a secure, feature-rich online experience.
Boosting Performance with Hyvä
Boosting Performance with Hyvä
Elevate site speed and response times by integrating cutting-edge Hyvä technology.
Enhancing user experience with Hyvä Checkout
Enhancing user experience with Hyvä Checkout
Unveiling the new Hyvä Checkout for an enhanced and intuitive purchase process.
Integrating Third-Party Solutions
Integrating Third-Party Solutions
Implementing ETL, ElasticSearch, Alma, and other third-party systems.
Mockup Max Outil Hyva Magento illustration

Optimizing MaxOutil’s Online Store

At the heart of this ambitious project was the vision to position Magento 2 with Hyvä as the central hub in MaxOutil’s eCommerce ecosystem. Our team meticulously planned the upgrade, ensuring a seamless transition that maintained data integrity, preserved SEO ranking and enhanced user experience.

The site showcases over 45,000 products, offering a comprehensive range of tools and equipment. We introduced the first-ever Hyvä Checkout, revolutionizing the checkout flow with a user-friendly design aimed at reducing cart abandonment rates. Hyvä’s standout front-end performance, combined with Tailwind CSS and Alpine JS, ensures a fast and responsive interface.

Behind the user-centric front, we orchestrated the back-end with precision. Our ETL solution, built on Symfony, masterfully manages marketplace feeds and products, ensuring accurate and efficient data synchronization. The integration of an ERP system streamlines operations, enhancing stock and order management.

Additionally, we successfully integrated several third-party systems, including Lengow for marketplaces, Alma for installment payments, and Elastic Suite for catalog management and cross-selling based on customer habits. This comprehensive revamp not only strengthens MaxOutil’s digital presence but also sets a new standard for eCommerce performance and user satisfaction.

Equipping success with Advanced Technology!
Digital Strategy Web Design & Integration Web & Mobile Development Hosting & Outsourcing
Equipping success with Advanced Technology!

Migrating from Magento 1 to the enhanced Magento 2.

Customizing features for peak Magento 2 performance.

Ensuring fluid navigation across devices – from mobiles to desktops.

Centralizing data workflows using a singular, efficient ETL.

Elevating search capabilities with Elasticsearch integration.

Optimizing SEO to improve search engine ranking.

Integrating Elastic Suite for catalog management.

Integrating payment modules like Crédit Agricole, Alma, and PayPal.

Implementing the Hyvä checkout for a seamless purchasing experience.

Showcasing 45,000 products effectively.

Improving loading times and overall site performance.

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Tooling Up by the numbers

2
Online stores
Serving B2B and B2C, both retail customers and business clients efficiently.
1200
Products sales
Selling more than 1200 products daily thanks to Hyvä Checkout and optimized payment methods.
91
% performance
Boosting search results speed and faster page loading for an enhanced user experience.
45000
Products
Syncing 45,000 products with ETL for a vast catalog and superior search capabilities.