Bookings boost via Symfony & API Sync
Glassauto's Digital Transformation
Auto-Booking System Implementation
Migrating Glassauto’s WordPress site involved a complete overhaul using Symfony development, creating a scalable and secure foundation for future growth. This migration focused on improving performance and scalability.
Building on this new foundation, we implemented custom API development to facilitate seamless business system integration between Glassauto and Lacour’s scheduling system. This integration synchronizes center locations, calendars, and appointment data, enhancing operational efficiency. Meanwhile, the Autoplan Web API was integrated using Symfony to streamline the appointment booking process, ensuring accurate date and time management. The newly developed booking flow now includes an online diagnostic tool designed with mobile responsiveness in mind, improving the customer experience.
As a result of these improvements, the diagnostic tool alone has captured a significant portion of inbound leads. In addition, we implemented Google Analytics 4 to provide robust tracking and analysis of user behavior and campaign effectiveness. Security implementation was also a key focus, with measures including Google reCAPTCHA integration and robust cookie management protocols. Furthermore, the move to Symfony has facilitated significant performance optimization improvements, decreasing page load times and enhancing mobile accessibility, crucial for automotive glass customers needing immediate repairs.
Defining functional and technical specifications for the new Symfony website.
Designing the website zoning and ergonomics for optimal user experience.
Developing a fully responsive design adapting to mobile, tablet, and desktop devices.
Implementing a robust CMS for efficient content management.
Optimizing website loading time and overall performance.
Implementing comprehensive monitoring and end-to-end testing.
Developing a multi-step appointment booking flow: Diagnostic -> Location (Domicile/Center) -> Date/Time selection.
Building an interactive online diagnostic tool for initial issue assessment.
Integrating the Symfony application with the Autoplan Web API for seamless date and time management.
Implementing a store locator with list and map views for easy center discovery.
Improving content and semantic structure for better search engine visibility.
Creating a standardized and reusable design system for consistency.
Implementing lead generation through quote requests.
