Identify customer needs to offer the best!
Christophe, UX designer
ICKO is the European leader in beekeeping equipment and the largest beekeepers community. This family-owned business, which has been handed down from father to son, carries a well-established reputation in its field. With the new online competitors, it was important for Pierre to stay ahead with a sharp online marketing strategy!

New Challenges!

Identify users' needs
Understand the audience to successfully fulfill their expectations.
Accessibility first
Take into account the digital maturity of users and design an adaptive interface (reactive web design).
Start on a sound technical base
Reduce maintenance costs and increase performance by modernizing the technical platform.
Develop long-term digital strategy
Define a 2-years plan with the right levers to better convert.

Keep the leadership

Whether we are talking about creating an e-commerce site or anything else, it is through qualified analysis and research that innovation becomes possible. And that is exactly what we did with the ICKO team. Both in terms of technical solutions and design of the interfaces. We pushed ICKO to be on top of the competition by projecting on a long-term vision with Pierre, the CEO of ICKO-Apiculture.

We wanted to create a fast loading website, with a responsive design (perfectly adaptable to all screen resolutions), ultra-accessible, with an assertive brand identity. In this case, Magento 2 platform was the right choice to design our expected store. Why Magento? Simply because it remains an e-commerce top solution which has always been recognized for its scalability and effectiveness in the B2B model.

Fulfil both ICKO goals and users' expectations
Fulfil both ICKO goals and users' expectations

Search and define users’ profile with poll and user interviews, to create personas.

Create an user path to define the overall UX improvement actions.

Design all graphics for the interface and responsive version for mobile devices to enhance user experience.

Integrate “SEO ready” features in Magento 2.1 e-commerce website (optimized for organic traffic search) with ERP gateway and performance optimization.

Boost the conversion rates thanks to specific e-commerce extensions (Nosto product recommendations, ElasticSearch advanced search engine, and more…).

Develop BtoB custom features (quote request, price rules, payment module, and more…).

Custom hosting infrastructure with dedicated servers (scalability, top optimization).

Support the team on a Monthly plan for their digital ecosystem and how to improve the website results.

And the winner is...

Bounce rate
Users enjoy the new shop and are staying a little longer ^^!
Conversion rate
The ergonomics of the interfaces, designed to transform, increased sales.
Full-time experts
Hard work pays off! We took the challenge with a smile and met the deadlines, also with a smile :)
Page speed
Speed and performance for a better experience. Who said Magento was slow ? ;)