The luxury watches online shop

Cresus

An e-commerce for luxury watches in mind? Think about Cresus!

Simon, Project Manager

Cresus.fr is a boutique store specialised in the purchase and sale of luxury and second-hand articles as few as watches, jewellery and accessories. Number #1 on the second hand luxury watches market, one of the main goals of the team was to strengthen its position online.

Freshen up the brand

Increase the conversion rate

Improve the checkoup process and its reliability. Reduce abandoned cart and remind pending actions.

Maintain a high level of performance

Set up a full-cache system based on Nginx and server optimization.

Ensure connection to external software

Send data via Actito API service and request all products details from ERP and CRM.

Develop custom features

Develop recurring alerts for product availability and product booking system.

Strengthen & Diversify E-services

The graphical interface was completely redesigned into a new responsive version to suit new consumption behaviors such as mobility (smartphones and tablets) and evolve with the latest e-commerce standards. Everything creating an optimized user experience with a smooth navigation.

The new version of the website takes center stage in the Cresus’ omni-channel strategy since it highlights the different stores and the ‘Click & Collect’ services. It allows customers to order products online and then pick it up or try it out in nearby stores.

An eCommerce platform optimized for conversion rate and leads capture