Development in Asia-Pacific
Establish A Digital Presence
As the second largest growing company in the global automotive market, Renault Vietnam aim to reach millions of Internet users and establish itself as a leader among high-end automotive brands. Yet, quickly establish the brand’s image in this ultra competitive market can be difficult due to culture and/or linguistic differences. We understood this issue point and concluded that it was not possible to just apply strategies from the Western market. This is why we chose instead to build a new line of communication while maintaining the original long-term vision.
Together with the Renault team, we developed and operated a fast, mobile-first design, and multiple mini-sites with a flowing design (adaptable to all screen resolutions, whether mobile or desktop), ultra-accessible and presenting a qualitative and French brand image! All this together with several promotional campaigns, games and B2B tools for sales and marketing teams to generate leads and build loyalty.