Online & Offline Identity
How we lift up 72/78's identity
The Art to stand (out)
72/78 is the perfect fusion between Numerix & Contrast. Both entities are well-known printing companies that decided to join their force to meet all today’s printing challenges. To do so, 72/78 has developed a wide range of services, from support, to small and large format prints, panels, stands, photo shooting and more. 72/78 is more than just a printing company and come with a full services package.
Throughout our collaboration, we assisted Sebastien, 72/78 CEO, in his brand identity transition to highlight this wide panel of activities. We applied our respective know-how, and redesigned the visual codes of the brand in order to fit with all the brand’s media: offices and stores, car wraps, stationery, website, and more…
Define new visual identity and its graphic codes (visual territory, iconography, typography, layout).
Design tree architecture and write down the website contents to develop the mesh between pages, Search Engine Optimizaion and highlight the service.
Deliver an improved User Interface for better conversation rate helped with business philosophy highlights and clients’ testimonials.
Integrate the creative design to stimulate the online experience.
Design the front window displays of 72/78 office and wrap their cars.
Design the full media pack: flipbook, motion video, brochure, and more…