NewViet Shop

Magento | Food & Beverage

PROJECT OVERVIEW

CLIENT

NewViet

DATE

September 2015

SERVICES

Technical maintenance, SEO, Consulting

This is another Sutunam’s big reference in Vietnam, our experience with Magento allow us to be a reliable partner. As a growing company, Newviet needs strong recommendations and advices on how to develop its online business.

1. NewViet

Established since 1997 in Ho Chi Minh city, Dai Tan Viet Joint Stock Company is an exclusive distributor for many worldwide brands in the food industry. With more than 15 years of experiences in food product distribution nationwide, Dai Tan Viet now have 7 distribution centers around the country. The company has the Food Safety Sanitation Manager Certification ISO 9001 – 2008 and HACCP Certification, Dai Tan Viet also received many awards from different relevant departments throughout the years.

Starting from November 2014, Dai Tan Viet officially launched a retail website NewVietShop.com in order to get premium imported food products into customer’s hands.

2. Technical maintenance

Maintaining such a big Magento website is not something you can improvise: it requires a rock solid project management and a real expertise in development.

Sutunam did a lot of code refactoring in order to clean the project and suit our quality standard before starting the real evolution. Concious that 70% of internet sales in Vietnam are made with a mobile device, we optimized the website for the mobile navigation to help NewViet to reach the most users.

3. SEO

Sutunam realized a full SEO audit and greatly improved it on NewVietshop website:

  • Meta title and description optimization: length, content, uniqueness
  • Header tags (h1, h2) optimization: length, content, uniqueness
  • Rich Snippet setup using advanced microdata and breadcrumb
  • URL optimization with subdomains setup
  • Indexing rules