Renault

It was necessary to define a strategy for the greater impact.
Tanguy, CEO
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Jean Rouyer Automobile is one of the largest automobile retail groups in France. In 2010, its subsidiaries have been named exclusive importer of the lozenge brand in Vietnam’s car market. Sutunam was selected to define the digital strategy of Renault to support its development in this new strategic market of South-East Asia.

Establish A Digital Presence

As the second largest growing company in the global automotive market, Renault Vietnam aim to reach millions of Internet users and establish itself as a leader among high-end automotive brands. Yet, quickly establish the brand’s image in this ultra competitive market can be difficult due to culture and/or linguistic differences. We understood this issue point and concluded that it was not possible to just apply strategies from the Western market. This is why we chose instead to build a new line of communication while maintaining the original long-term vision.

Together with the Renault team, we developed and operated a fast, mobile-first design, and multiple mini-sites with a flowing design (adaptable to all screen resolutions, whether mobile or desktop), ultra-accessible and presenting a qualitative and French brand image! All this together with several promotional campaigns, games and B2B tools for sales and marketing teams to generate leads and build loyalty.

Digital Strategy Artistic Direction Web Design & Integration Web & Mobile Development Hosting & Outsourcing

Keywords research and definition thanks to market and competitor study.

Content creation supporting and ROI analysis for content marketing.

Vietnam website development with “SEO ready” (optimized for SEO). Performance optimization and mobile experience improvement for website.

BtoB applications development for car show on tablet (quote generating, car option selections, loan amortization table, CRM connection …).

Customized development for Android and iOS applications for trade fair visitors (contests, brand new notifications, new range available, …).

Development of mini-sites, games and occasional event campaigns (Megane launch, Grand Prix Formule1 Singapore).

Dedicated and optimized server infrastructure for scaling up in marketing campaigns.

Digital Identity creation on social networks.

Animation on social networks, content creation and e-mailing campaigns optimization.

Monthly support to improve the digital ecosystem and increase user’s commitment.