Magento Drive-Thru and Delivery
Grocery digitization for sales growth
Fighting against food waste is not an easy task, but at Sutunam, we took on the challenge and developed an efficient digital solution to promote eco-consciousness.
Firstly, we connected our product catalogs with food supplier APIs to obtain essential allergen and nutrition score information about all our products – including the European INCO regulation and food labeling. Next, we developed a Magento eCommerce website and synced it with Comarch, a leading ERP client, and to the stores’s POS Menlog, enabling click & collect and drive-thru services.
The success of this new way of ordering and purchasing, through omni-channel and digitalizing the brand, has been outstanding. To add to the convenience, we included a delivery service for fresh products to Rennes city neighborhoods. We also added a second store view for the delivery of all dry products to the rest of France.
With attractive pricing, quality products, and an effective user experience with cross-channel integration, we have seen a significant increase in the number of eco-conscious users.
Normalizing a food products catalog with the INCO standard through an ETL: a data management process used to collect data from multiple sources (suppliers, third-party services, etc.), transform and merge them to publish
Designing a click and collect system that includes a feature for selecting pickup time slots
Auto-syncing with ERPs and cash register software (POS) for product creation, price and stock management, and nutritional data tracking
Leveraging APIs and databases to determine the average prices offered by competitors, make necessary adjustments, and showcase potential savings to customers
Creating a local delivery option, followed by a national option that includes fresh products and dry goods for home delivery or pickup at specified locations across the country
Ranking first in SEO (French) for the competitive keyword “anti-waste”
Being awarded the best e-Commerce site of the year 2023 by FEVAD and BFM Business is a remarkable accomplishment for the website