Your car at your fingertips
A new automotive experience
The Jean Rouyer Automobiles Group, the fifth largest French national distributor, decided to take the digital shift by creating Autobonplan.com. With an automotive market boosted by the Internet, Autobonplan discovered in Sutunam an e-commerce development agency but also a sincere strategic partner for the launch of this new start-up.
We started with an upstream reflection on the brand identity and values to be shared. Then, we designed a responsive version of the site that suits the new mobile experience modes used both on smartphones and tablets. Having identified the need for users to use search engine, special care was given to it. Therefore, Autobonplan presents a relevant search engine, allowing users to quickly find the vehicles of their choice from its impressive catalog. Moreover, we connected many external tools (ERP, feeds, …) to Magento in order to feed the available references. Everything being connected to marketing tools (CRM, e-mailing, leads, …) to ensure an inexhaustible source of fuel for the sales team.